The Beekman Boys
When Josh Kilmer-Purcell (advertising executive and author) and his partner Brent Ridge (physician and former Vice President of Healthy Living for Martha Stewart Omnimedia) purchased the historic Beekman 1802 Farm in 2007, they had no idea that it would launch one of the "fastest growing lifestyle brands in the country".
After taking in a neighboring farmer and his herd of beloved dairy goats, Ridge and Kilmer-Purcell began producing soaps and cheese. As other neighbors taught them how to farm, Ridge and Kilmer-Purcell shared their city-honed skills-starting a website and Mercantile.
The men began working with several other local farmers and artisans to market their goods, and the entire village came together to host seasonal festivals, which are now attended by thousands of visitors from around the globe.
A television network launched a reality show about their effort- The Fabulous Beekman Boys (now airing on Cooking Channel)- which spread the Beekman message of hard work, living seasonally, and neighborly sharing around the globe.